Kompanero Collaborates with The TV Actor Rohan Mehra
Kompanero, a leather accessory brand, recently collaborated with the ‘Ye Rishta Kya Kehlata Hai’ fame TV Actor Rohan Mehra. The collaboration aimed at presenting the brand in front of a younger audience as the brand is focusing on tapping millennials by introducing products to cater to the younger customers who are going minimalistic.
Rohan curated a special collection of his top picks for easy travel! Many other celebrities, showed up to view the collection, like Kanchi Singh, Helly Shah, Tanya Sharma, Mouli Ganguly, Mazhar Sayyed, Sanchit Sharma, Pradeep (Celebrity Trainer), Rocky Jaiswal, Ramji Gulati.
Indranath Sengupta, CEO-Kompanero, expressed, “Rohan was a great choice for our brand representation to the millennials, while not losing sight of the Kompanero’s regular target customer base. His presence brought a unique appeal to our vintage bags and young energy to the timeless designs. We were absolutely delighted to see people’s response to our collection, as it validated our plans to be a step in the right direction.” All in all, Rohan hosted this super evening with fun drinks, food, and some amazing Kompanero designs!
‘KOMPANERO’ is a premium leather accessories brand with a distinctive weathered look, vintage appeal, and contemporary designs inspired by the concept ‘Leather Being a Timeless Companion’.
The brand simultaneously launched in India, Australia, and UK markets in the year 2014. Since then Kompanero has grown rapidly with 27 stores across India and a very strong distribution network in Australia [250 stores] and the UK [100 stores]. The brand has a presence in Japan, Korea & Canada as well. The unique vintage and distressed Kompanero look are available only with Kompanero and no other brand has been able to replicate it so far. Thus, it has been able to create a loyal community of users who swear by our brand and any customers who want this look, flock to our stores.
By Sunder More