“Matcha Culture Introduces a Premium Tea Blend For Healthy & Slimmer You”
I write to introduce Matcha Culture, a tea brand that brings in the popularly cherished Matcha Tea from Japan to India founded by Rajshree Maheshwari. This is a perfectly healthy alternative for the Indian tea consumers. Matcha Culture, a start-up operational for almost a year now brings to India a beverage of immense health benefits, the renowned and traditional Japanese Green Tea.
Matcha Culture’s experts ensure that only the freshest and finest leaves are handpicked and stone grounded into a delicate powder without sieving, which ensures that 100% nutritional value is extracted from the leaves. This passionate process makes the Matcha potent with nutrients. Making one cup of Matcha Green Tea is equivalent to drinking 10 tea cups of your traditional green tea.
Grades of Matcha Tea Available –
The brand currently specialises in three different grades of tea which are the “Ceremonial Grade”, which is the purest and finest Matcha grade and has the maximum nutrients with a delicate flavour profile. The “Premium Grade”, which is best used to make milk based drinks such as Matcha lattes and smoothies. And finally the “Culinary Grade” which is used for baking and cooking to add a lovely dash of the Matcha flavour for healthy gluten free treat.
Benefits of Matcha Tea sourced by Matcha Culture –
- It is popularly used in sweet/savoury foods, drinks such as tea, smoothies, lattes, pancakes, milkshakes, cakes, chocolates, soups and even beauty masks!
- With a fast growing demand for food and beverages in India, there is a new found appreciation seen by the consumers in India healthier alternatives.
- Matcha provides its daily consumers a plethora of health benefits. It is a detoxifier, antioxidant powerhouse, cleanser; it increases the body’s metabolism and boosts the overall immunity.
- The miracle superfood also has added benefits towards weight loss. It has been scientifically proven to accelerate the body’s metabolism, which leads to burning calories up to 40% faster than your usual weigh loss supplements, therefore it is a popular pre-workout drink.
Sourcing Of Matcha Tea –
Matcha Culture sources its Matcha Leaves from farmlands in Kyoto, Japan where it is grown in the right climatic conditions, fertile soil and hilly terrains with the availability of fresh water. With all this, the legacy of cultivating methods makes Kyoto’s farmlands the ideal nurturing ground for the most authentic matcha grown.
About the Founder –
Rajshree is a master’s graduate from University College, London, United Kingdom. She has worked for Goldman Sachs following which she pursued her passion of travel by joining travel start-up, Thrillophilia. Rajshree lives a very active lifestyle with hobbies such as Yoga, fitness, scuba diving and dancing.
She started her professional career down a conventional path when she worked with an investment banking firm & a travel start-up. Rajshree knew that she wanted to do more in life that sitting behind a desk. All of this became a reality through her travels, especially to Europe which cemented a vision to create a brand in India that promotes health and wellbeing.
The idea for a new and exciting brand conceptualised when she noticed a frenzy of health enthusiasts around Europe adopting the- ‘Matcha way of Life’. Tracing the product back to its roots, she realised that it was set deep in rich Japanese culture. Having understood the goodness that this nutrient-packed superfood has to offer, she felt that it should to be consumed by Indians- a country where the fast-paced lives lead by our generation calls for a well-deserved daily detox. Riding on the philosophy that good health is paramount; “Matcha Culture” was born.
By : V. Narsingh Rao