SHEIN India introduced its latest summer collection that brings ramp to reality. A scintillating pop up was held  in Andheri for the fashionistas of the city.

SHEIN India introduced its latest summer collection that brings ramp to reality. A scintillating pop up was held  in Andheri for the fashionistas of the city.

From floral to urban boho and from party to vacation, the pop up showcased a varied line to fit every body type. The cuts and silhouettes match the season while the prints and colors sooth your eyes.

The brand which is known to introduce a variety of designs to people at appealing prices witnessed a night full of glamour and pomp at the exclusive showcase of the Pop Up in Mumbai. With the sun setting in, the event was graced by prominent personalities like Shibani Kashyap, Divya Malik and many more.An exchange of fashion statements, trends and styles were the highlight of the pop up where the celebrities were impressed by the collection and were seen picking up their favorite looks from the Pop-Up. The collection was loved by the customers as it was the first time in Mumbai they could pick up items from the pop-up. A line even before the pop up opened it gates made sure the collection was sold out rapidly.

Speaking about the pop-up, SHEIN India spokesperson shares, “We are very happy with the response we have received in Mumbai through our pop up. India is a huge market with a great understanding of a fashion which we realized through the pop-ups held in Delhi and now Mumbai. We look forward to a very busy and exciting year ahead with great things coming up from SHEIN India.”

By V Narsingh Rao