Sangeeta Ahir shares a vision of a city free of plastic
Mumbai June 5th, 2019: Social entrepreneur and renowned Bollywood icon Sangeeta Ahir, known for producing hits such as Golmaal and Total Dhamaal (the third highest grossing Bollywood film of 2019) and distributing local and international blockbusters such as Baahubali and Batman vs Superman, led an initiative for an environmentally friendly Mumbai. On the occasion of World Environment Day, Sangeeta Ahir highlighted her concern for our planet by distributing over 1000 cloth bags to an eager audience, in her role as founder of the Maitree Charitable Trust. Each bag bore a message encouraging the public to save the environment and avoid the use of plastic. This effort was further reinforced by interactions with local women and market vendors, encouraging them to use recycled paper or cloth bags for their day-to-day activities.
Founded by Sangeeta and her husband Sachin Ahir in 2013, Maitree has relentlessly campaigned for the empowerment of women in the city, in addition to initiating multiple cleanliness drives aimed at upholding Mumbai’s reputation as a truly global city. In 2018, Maitree partnered with the Rouble Nagi-headed Misaal Mumbai to clean and beautify the iconic Worli Koliwada coastline. With the help of volunteers from across the city, the drive saw the stretch revamped and revitalised, with the houses of the Koli community refurbished and painted in a dazzling palette of vibrant colours.
Sangeeta Ahir’s passion for giving back to society has also seen her appointed the Indian ambassador of HERA – The Light of Women, a global project dedicated to improving the condition of women across the world.
By M Sunder