Home-grown global sportwear and lifestyle brand SEVEN by MS Dhoni focuses on democratizing sportswear with its range of accessible active wear for men and women
Offers a wide range of active wear for men and women with a perfect blend of quality, style, design and comfort
On the occasion of its global brand ambassador and cricketing legend MS Dhoni’s birthday, SEVEN by MS Dhoni, one of India’s first home-grown global active sportswear and lifestyle brand under the banner of Rhiti Group has reiterated its commitment to democratize sportwear and make it accessible for everyone, especially the youth imbibing the true spirit of sportsmanship for a healthy lifestyle. SEVEN’s latest range of activewear for both men and women including affordable apparels, priced between Rs 599 to Rs 3499 consists of sporty and trendy T-shirts for routine fitness and lifestyle activities, including running, training, sports, after sports and athleisure. The brand offers a perfect blend of quality, style, design and comfort reflecting the personal choices of master cricketer Ms Dhoni who is the global brand ambassador of SEVEN.
SEVEN’s collection of T-shirts are designed to be eye-catching in space-dyed, camouflage and other attractive prints as also intensely functional. Latest manufacturing technologies have been incorporated to provide world-class features like air mesh in the back and side panel for 100% breathability, anti- microbial treatment for odour, reflective logo in front and back along with soft, light-weight, non-sticky, quick dry, skin-friendly and 4-8 way stretchable Dyna-Stretch fabric. Some of the personal favourite prints of MS Dhoni are also available. The brand has also recently unveiled special limited editionYour Grace T-shirts as a mark of respect and admiration for the greatest masterminds of Indian Cricket MS Dhoni who captained the Indian team to World Cup glory in 2011 and 2007.
According to Lokesh Mishra, COO, Rhiti Group, “ As one of India’s first International sportswear and lifestyle brand, SEVEN offers a wide product portfolio of accessible and trendy footwear, apparel and accessories for both men and women across fitness categories such as running, training and lifestyle sports using the latest sportwear manufacturing technologies. The brand reflects the vision of our global brand ambassador MS Dhoni to democratize sportwear and make quality products accessible to everyone especially the youth and on his birthday this year we would like to reiterate this commitment.”
The brand is available across major online platforms like Flipkart, Amazon, Tata Cliq, Jabong and Myntra along with its own website www.7.life. The brand is currently registered in 45 countries and has a presence across 309 multi-store outlets PAN India and globally in USA, Canada, South Africa, UK and neighbouring countries of the subcontinent. It is also the official apparel partner for Chennai Super Kings, American Cricket Academy and Club (ACAC) and The Wanderers Club, South Africa.
Founded in 2016, SEVEN by MS Dhoni is a global sportswear lifestyle brand under the banner of the Rhiti Group which offers active lifestyle products in the market under the ‘SEVEN by MS Dhoni’ brand. Founded by Arun Pandey in 2007, Rhiti Group has evolved as India’s fastest growing conglomerate in the world of sports marketing, celebrity & talent management and films & entertainment. Rhiti Group has several brands (DR Cricket 7; Fit7; Inspired entertainment, Ranchi Rays, Chennalyin F.C.; SEVEN a brand by MS Dhoni – retailing arm of the company; Bike Festival of India) under its umbrella. It is headquartered in New Delhi and has regional offices in Mumbai, London, New York and Singapore.
By M Sunder