Italy’s luxury heritage fashion brand, ‘Moda Biella’ forays into Indian market
~ Italy, now in India ~′
Heralding luxurious fabrics, Moda Biella ups the ante on men’s style by offering exquisite designs with utmost comfort. The Italian brand was launched in Dubai earlier this month, in the presence of the crème-de-la-crème of the textile industry from PAN-India.
Setting the premise for the launch, Mr. Vikram Mahaldar, (MD & CEO, OCM) talked about the market landscape and about the niche segment that luxury brands held. He explained why the group invested in an idea of bringing an Italian heritage brand to the Indian market and how the company plans to accomplish its strategic goals. He went on to say, “’Moda’ in Italian means fashion & ‘Biella’ is the textile hub of Italy – hence the brand connotes fashion from Biella. The way the retailers have complimented the range has really boosted our confidence and we believe Moda Biella will be a strong brand to reckon with in the future.”
Moda Biella presents a brilliant array of unique fabrics in exotic blends of cashmere, merino, silk and linen. The range of fabrics is for the discerning customer and excels in technical innovation.
The brand is deep rooted to its heritage of making world-class fabrics and are entrenched in forecasting and pioneering in contemporary market trends.
Mr. Malcolm Campbell, a European Advisor of the MODA BIELLA team, said “MODA BIELLA has the most beautiful cloths in the world that has been inspired by Italian design and quality; and created exclusively for the Indian market. Bringing a sartorial elegance that is second to none, we’re convinced that this range from today will keep growing and will become one of the most popular collections in the world.”
A beautiful fusion of old-value provenance and progressive techniques is the true essence behind Moda Biella. The brand is a result of centuries of tradition from Biella, brought to India with impeccable quality, unmatched finish and truly Italian style.
About Moda Biella:
Moda Biella has been a revered brand in Italy. The fabrics are truly top notch- with superfine exotic fibres to produce a remarkable array of superfine cloths. With a line-up of finely designed fabrics, this brand will not only be deep-rooted to its heritage of making world class fabrics but also excel in technical innovation.
OCM, one of India’s largest fabric manufacturers, forays into the Indian market with the launch of Italy’s luxurious heritage fashion brand – “Moda Biella”.
The Company has a sprawling 37 acre complex that houses a new-age plant with an annual capacity of 8 million meters of fabric and an employee base of 1,900. The company’s ownership lies with the promoters of the Donear Group.
The product design function is at the forefront of global styling. Today, the Company has an extensive product range of high quality all-wool and wool-blended worsted fabrics.
By V Narsingh Rao