Shemaroo Entertainment launches a new Marathi movie channel -Shemaroo MarathiBana in a star-studded evening with well-known faces from the Marathi fraternity

January 17, 2020 Bollywood Times

• Introduces new Marathi movie destination with rich and high-quality content
from the house of Shemaroo Entertainment
• ‘A’ list Marathi Celebs launched the channel and unveiled the logoCatering to the Marathi speaking audience, Shemaroo Entertainment
Limited, India’s leading content powerhouse today announced the launch of their new Marathi movie channel – Shemaroo ‘MarathiBana’. Prominent celebrities and stalwarts from the Marathi Film industry
like Mahesh Kothare, Varsha Usgaonkar, Siddharth Jadhav, Swapnil Joshi, Rinku Rajguru, Adinath Kothare and Chandrakant Kulkarni were present to grace the occasion amongst many others. Shemaroo
MarathiBana is a one stop destination for some of the most popular Marathi movies and theatre plays which were launched with a sole objective to entertain the Marathi audiences. The channel will entirely focus on Marathi audiences across Maharashtra and Goa and will serve their preferences through the
high-quality rich content offering.
The name MarathiBana stands for Maratha pride and the channel is expected to go a long way popularising and bringing entertaining content that depicts the rich Maratha culture. Shemaroo MarathiBana promises to bring a premium international feel to the channel, thereby making it aesthetically appealing and helping it stand out in the cluttered movie space. The newly launched channel
will showcase a wide array of Marathi movies from the most recent ‘Bhay’ starring Abhijeet Khandkekar to the classic Ramesh Deo’s Prem Andhale Aste released in the year 1962 along with hits like Apna Manus, Poshter Girl, Mitwaa, Classmate etc. Additionally, the channel will also telecast famous Marathi plays
which is a rare offering from a TV channel for its viewers. Shemaroo has a strong understanding of the Marathi audiences and is a significant player in the Marathi movie industry with a prominent content library of Marathi films and plays. The company has also been producing and syndicating regional content for a few decades. Shemaroo’s content has been playing across various leading channels as part of their programming schedule. Therefore, launching a Marathi
movie channel that will be home to high-quality content was the next natural progression to entertain the audiences under the Shemaroo banner. Commenting on the launch of Shemaroo MarathiBana, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited said “The launch of ‘Shemaroo MarathiBana’ further expands Shemaroo’s presence in the Marathi
speaking market, where we are bringing some of the rich content on our premium Marathi movie channel.
We have been dominant players and have had a strong foothold in the media and entertainment industry
for both viewers and advertisers. Taking the legacy forward we will now be tapping on the humongous consumer base of the Marathi speaking audiences through this launch. We are sure to entertain the right
set of audiences by providing them entertainment in the language they enjoy and prefer.”

Shemaroo Entertainment launches a new Marathi movie channel –
Shemaroo MarathiBana in a star-studded evening with well-known
faces from the Marathi fraternity
• Introduces new Marathi movie destination with rich and high-quality content
from the house of Shemaroo Entertainment
• ‘A’ list Marathi Celebs launched the channel and unveiled the logo
Mumbai, 15
th January 2019: Catering to the Marathi speaking audience, Shemaroo Entertainment
Limited, India’s leading content powerhouse today announced the launch of their new Marathi movie
channel – Shemaroo ‘MarathiBana’. Prominent celebrities and stalwarts from the Marathi Film industry
like Mahesh Kothare, Varsha Usgaonkar, Siddharth Jadhav, Swapnil Joshi, Rinku Rajguru, Adinath Kothare
and Chandrakant Kulkarni were present to grace the occasion amongst many others. Shemaroo MarathiBana is a one stop destination for some of the most popular Marathi movies and theatre plays
which were launched with a sole objective to entertain the Marathi audiences. The channel will entirely focus on Marathi audiences across Maharashtra and Goa and will serve their preferences through the
high-quality rich content offering.
The name MarathiBana stands for Maratha pride and the channel is expected to go a long way popularising and bringing entertaining content that depicts the rich Maratha culture. Shemaroo MarathiBana promises to bring a premium international feel to the channel, thereby making it aesthetically appealing and helping it stand out in the cluttered movie space. The newly launched channel
will showcase a wide array of Marathi movies from the most recent ‘Bhay’ starring Abhijeet Khandkekar to the classic Ramesh Deo’s Prem Andhale Aste released in the year 1962 along with hits like Apna Manus,
Poshter Girl, Mitwaa, Classmate etc. Additionally, the channel will also telecast famous Marathi plays
which is a rare offering from a TV channel for its viewers.
Shemaroo has a strong understanding of the Marathi audiences and is a significant player in the Marathi movie industry with a prominent content library of Marathi films and plays. The company has also been
producing and syndicating regional content for a few decades. Shemaroo’s content has been playing across various leading channels as part of their programming schedule. Therefore, launching a Marathi
movie channel that will be home to high-quality content was the next natural progression to entertain the audiences under the Shemaroo banner.
Commenting on the launch of Shemaroo MarathiBana, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited said “The launch of ‘Shemaroo MarathiBana’ further expands Shemaroo’s presence in the Marathi
speaking market, where we are bringing some of the rich content on our premium Marathi movie channel.
We have been dominant players and have had a strong foothold in the media and entertainment industry for both viewers and advertisers. Taking the legacy forward we will now be tapping on the humongous
consumer base of the Marathi speaking audiences through this launch. We are sure to entertain the right set of audiences by providing them entertainment in the language they enjoy and prefer.”

By M.Sunder