Streax Professional Transforms Mumbai’s Beauty Scene with Innovative & Global Trends at Professional Beauty India 2024
Streax Professional Transforms Mumbai’s Beauty Scene with Innovative & Global Trends at Professional Beauty India 2024
Streax Professional, known for its innovation and leadership in the salon products industry, successfully concluded its participation at Professional Beauty India 2024. Held on 30th September and 1st Oct 2024 at the Bombay Exhibition Centre, Nesco, Goregaon East, the event marked a significant platform for industry professionals, brands, and enthusiasts to explore the latest trends and innovations in beauty.
During Professional Beauty India 2024, Streax Professional reaffirmed its position as a
frontrunner in the haircare sector by unveiling its latest product innovations such as Streax Professional Huemagic No-Ammonia Hair Colour and Argan Secrets High Lift shades.
Rochelle Chhabra, Head – Streax Professional shared, “At PBI, Streax Professional truly
captivated the audience with an immersive experience that included engaging booths,
dynamic live demonstrations, and stunning ramp shows taking inspiration from our IP the
MEGA SHOW – SPECTRUM COLLECTION 2024. The response from beauty professionals and
enthusiasts was incredible, as they explored our wide range of products and learned
about the latest trends and techniques. We are excited to introduce Huemagic, a
breakthrough no-ammonia hair colour that meets the demands of both stylists and
clients.”
Priyanka Puri, Senior Vice President Marketing at Streax Professional expressed, “Streax Professional stands as a trendsetter in the industry, consistently harnessing the latest
international styles while leveraging our deep understanding of Indian hair. Our bespoke
collections are meticulously crafted for our salon community and consumers, showcasing
our adaptability and exceptional quality. Building on the strong foundation of our
showcase in Delhi, we are excited to expand our success in Mumbai, empowering salon
professionals to enhance their clients’ experiences and meet the evolving demands of
today’s discerning Indian consumers. Witnessing the enthusiastic reception from the
industry is incredibly fulfilling.”
In conclusion, Shirin Merchant – Technical Ambassador, Streax Professional said “Our
presence at Professional Beauty India 2024 highlights our commitment to bringing global
haircare trends to India and adapting them to meet the unique needs of the Indian salon
industry. By bridging international innovations with local expertise, we aim to inspire andelevate the standards of haircare and styling across the country.”
Key Highlights:
• Interactive Professional Booth: Streax Professional engaged attendees with an
interactive booth offering comprehensive product information and personalized
consultations. Visitors enjoyed experiential styling sessions and participated in a fun
fortune wheel activity, winning exciting product giveaways.
• Colour Pod: Exclusively dedicated to hair colouring, the Colour Pod featured live
demonstrations and educational sessions, showcasing Streax Professional’s diverse
range of hair colourants and techniques. Highlights included the newly launched
Streax Professional Argan Secrets High-lift shades and Huemagic No Ammonia Hair
Colour.
• Live Haircut & Hairstyle Show on the Ramp: The packed arena was treated to
innovative techniques and stylish looks. Live haircut and styling sessions by our
Technical Ambassador Shirin Merchant and Deputy General Manager
of Technical Education Heena Dalvi, showcased international innovations with
local expertise. In hair styling, attendees were impressed by the Vintage Wave up
style and Cornrow with Hollywood waves.
• Ramp Hairstyles: Models presented a variety of stunning hairstyles, such as beachy
waves, glamorous high ponytails, smoothened waves, high-volume blown hair,
and textured styles, highlighting the versatility and creativity of Streax Professional
products.
About Streax Professional
Streax Professional – a brand closely associated with style and glamour in the salon
business- was launched in 2004 by Hygienic Research Institute. Streax Professional is the
smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax
Professional Hair colourant range (Colour, Developer and Ultralights) is on a continuous
growth path and has a partnership with over 40000 salons in India and abroad.
About Hygienic Research Institute
Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian leader in beauty
and personal care products, specializing in hair care, skin care, and salon services. With
over 60 years of legacy since 1957, HRIPL has grown from a single-brand promoter-owned
entity to a multi-brand, multi-category organization backed by private equity and is
known for brands like Vasmol, Streax, and Streax Professional, along with Florozone in skin care. Committed to quality, innovation, and customer satisfaction, HRIPL operates with a vision to offer excellent products and services globally while fostering growth and
spreading happiness. The company boasts a robust manufacturing legacy across six
locations, adhering to international quality standards. HRIPL is honored with accolades
such as Great Place to Work, Best Workplace for Innovation, and recognition in the FMCG
sector, underscoring its commitment to excellence in workplace culture and innovation.
By Sunder M
